This market research analysis presents a detailed overview of the key drivers, challenges, and upcoming trends that influence market growth. It also segments the maternity personal care market in the US by product type (skin care, hair care, oral hygiene products, bath products, sun care, and depilatory products). The key vendors analyzed in this market research are Estée Lauder, Johnson & Johnson, L’Oréal, P&G, and Unilever.
Technavio’s market research analysts estimate the maternity personal care market in the US, to grow at a CAGR of more than 2% between 2016 and 2020. The personal care products segment for the maternity market is a sub-segment of the overall personal care market. This sub-segment includes six product categories, namely skin care, hair care, oral hygiene, bath, sun care, and depilatory products.
The new market research report from Technavio provides a breakdown and analysis of the maternity care segments by technology.
“The market is witnessing increase in the number of private label brands, which has intensified competition among the regional and local vendors are facing intense competition. The entry of private labels in the market will allow consumers to purchase personal care products at relatively lower prices, without compromising on their quality. Consequently, it can be estimated that due to the entry of these private label brands in the US, the market for maternity personal care will have a positive outlook until 2020,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
The skin care products for maternity is the largest segment in this market, accounting for 39% of the overall market share. The skin care products include body care, eye care and face care. The launch of new lines of natural and herbal skin care products that do not cause the adverse effects associated with their chemical counterparts will result in the substantial growth of this market segment during the predicted period.
The leading vendors in the maternity personal care market in the US are Estée Lauder, Johnson & Johnson, L’Oréal, P&G, and Unilever. This market is characterized by the presence of a few large global players and some regional players. Companies like Estée Lauder, Johnson & Johnson, and P&G are global multinational consumer product manufacturers based in the US, whereas L’Oréal and Unilever are European multinational companies that manufacture consumer goods and BPC products.
A more detailed analysis is available in the Technavio report, Maternity Personal Care Market in the US 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global Personal Care Ingredients Market 2016-2020
- Global Organic Personal Care Products Market 2015-2019
- Beauty and Personal Care Market in Latin America: Forecast 2015-2019
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