London, 13 July 2015 – Technavio has published a new report on the hair care market in the GCC, which is expected to grow at a CAGR of almost 6% from 2015-2019.
About the Report
The latest report by Technavio draws attention towards the highly competitive hair care market in the Gulf co-operation countries (GCC). Hence, companies offering these products are increasingly focusing on customer retention and satisfaction by developing high-quality products and heavily investing in advertising and other marketing initiatives to attract customers.
“Many companies are investing in celebrity endorsements and digital marketing strategies to increase awareness and enhance brand visibility,” says Faisal Ghaus, Vice President of Technavio.
The latest report by Technavio also emphasizes the demand for hair care products, which varies with the season. Because the extremely varied climatic conditions prevailing in the GCC, it is difficult for consumers to maintain consistency when using just one product.
“The extreme variations in climatic condition compels manufacturers to produce, launch, and market hair care products as per the season,” add Ghaus.
Market Scope and Calculation of Market Size
The new Technavio report covers the present scenario and growth prospects of the hair care market in GCC from 2015-2019. To calculate the market size, the report considers the revenue generated from the sale of hair care products, including hair treatment and colorants, shampoos, and other styling products.
Key Information Covered in the Report:
Key Vendors:
- L’Oreal SA
- Marico Ltd.
- Procter & Gamble Co. (P&G)
- Unilever NV
Market Growth Drivers:
- Decreasing Differentiation between Mass and Premium Brands
- For a full detailed list, view our report.
Market Challenges:
- Availability of Counterfeit Products
- For a full detailed list, view our report.
Market Trends:
- Increased Spending Power
- For a full detailed list, view our report.
https://www.technavio.com/%3Cp%3E%3Cstrong%3E%3Ca%20href%3D%22http%3A//ww…
