Pasta and noodles: Key market research findings
- Growing prominence of healthier varieties of pastas and noodles
- New product launches
Technavio has released a new market research report on the global pasta and noodles market, which is expected to grow at a CAGR of around 5% between 2016 and 2020. Increase in the prevalence and availability of healthy pastas and noodles will boost the growth of this market over the next four years. Ambient pastas and noodles are the most consumed products in this market, owing to their speed and ease of preparation. APAC is the largest market for pastas and noodles, owing to surge in demand for these products among younger generation.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Manufacturers are coming up with various health-and-wellness varieties of pastas and noodles, which are gluten-free, organic, high-fiber, fortified, and reduced-carbohydrate. Also, some major companies are using only natural additives in their pastas and noodles, eliminating artificial colors, flavors, and preservatives from their products. Moreover, vendors are also taking taste and flavors into consideration and have come up with several regional and ethnic flavoured noodles ad pasta,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
Owing to the growing consumer demand, several pasta and noodle companies are coming up with new and innovative products. Recently, Carla’s Pasta has introduced frozen, ready-to-eat pasta in the US in different varieties such as Cheese Ravioli, Cheese Tortellini, Gluten Free Penne, and Six Cheese Sacchettini. Similarly, Barilla’s Pronto pasta requires no boiling and draining. Ippe-chan has plans to roll out chocolate-flavored instant noodles in Japan by February 2016.
The leading vendors in the global pasta and noodles market are Barilla, Nestlé, Nissin Foods Holdings and Ting Hsin International Group. This market is very dynamic and is characterized with the presence of a large number of regional as well as international players. The vendors in the market are competing with each other on the basis of new product launches and prices in order to gain supremacy in the market. Vendors are coming up with new and innovative products to stay competitive in the market too.
A more detailed analysis is available in the Technavio report, Global Pasta and Noodles Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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