This market research study presents a detailed segmentation of the global functional drinks market by product (functional fruit and vegetable juices, energy beverages, pro- and prebiotic drinks, sports beverages, functional RTD teas, daily-alternative beverages, and functional water) and by geography (Americas, APAC, Europe, and MEA). The key leading vendors in the market are Coca-Cola, Danone, Monster Beverage, PepsiCo, Red Bull, and Yakult.
Technavio has released a new market research report on the global functional drinks market, which is expecetd to grow at a CAGR of close to 9% between 2016 and 2020. Functional beverages are a segment of non-alcoholic beverages that contain vitamins, herbs, pre- and probiotic live bacteria and yeasts, non-digestible fiber, amino acids, or additional raw vegetables and fruits. These functional drinks have several benefits including hydration, energy, health and wellness, including digestive and bone and joint health, and strengthening of the immune system and weight management. The Americas dominate the global functional drinks market, owing to the increased consumer awareness about health and wellness and growing focus on outdoor activities.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The market is expected to witness increasing use of natural ingredients and botanicals in functional drinks in the coming years. The global functional drinks market is launching more functional drinks made using natural ingredients. Also, several vendors are experimenting with unique ingredients and are coming up numerous assortments of natural functional beverages. For instance, Scheckter’s Organic Energy is a 100% organic energy drink containing a plethora of organic ingredients including Brazilian guarana, organic raw Brazilian coffee seed, ginkgo biloba, organic pomegranate juice, organic ginseng, organic elderberry, organic lemon juice, organic raw fair trade sugar, and natural spring water,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research
Currently, the functional fruit and vegetable juices segment leads the market, accounting for more than 30% of the market share. Most of the functional fruit and vegetable juices contain natural fruit and vegetable extracts and do not contain added preservatives. Moreover, these beverages have a low-calorie content and reduced sugar substitutes to meet the growing demand for low-calorie and healthy beverages. Despite innovations in products and the use of new processing technique, the market for functional fruit and vegetable segment is expected to decline by the end of 2020.
The leading players in the global functional drinks market are Coca-Cola, Danone, Monster Beverage, PepsiCo, Red Bull, and Yakult. The market is highly competitive due to the presence of a few global players in the market. The growing presence of small- and mid-size vendors is further intensifying the competition. The providers in this market compete in terms of price, quality, product differentiation, distribution, and promotion to gain maximum market prominence during the forecast period.
A more detailed analysis is available in the Technavio report, Global Functional Drinks Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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