This market research report presents a detailed segmentation of the global football equipment market by product type (football boots, football, football protective gear, and others) and by distribution channel (specialty and sports shops, department and discount stores, online stores, and others). It outlines the market shares for key regions such as the Americas, APAC, Europe, and MEA. The key vendors analyzed are Adidas, Lotto, Nike, Puma, and Under Armour.
Technavio’s market research analysts estimate the global football equipment market, to grow at a CAGR of 3% between 2016 and 2020. People across the globe are showing interest in sports activities, especially football, mostly due to the awareness of the resultant benefits of a healthy lifestyle. Moreover, major sporting events for football are on the rise, which will aid in garnering more popularity for the sport and thereby aid in market growth during the forecast period. Europe is the major contributor to the global football equipment market, occupying around 50% of the total market share. The UK is a key player, driving the revenue of the football equipment in this region through major club tournaments.
The new market research report from Technavio provides a breakdown and analysis of the football equipment segments by technology.
“Of late, the market is witnessing the launch of sports campaigns and celebrity endorsements. Many vendors also name their equipment series after popular sports players to help propel sales, cashing in on the celebrity fan following. For instance, Nike currently has a $13.4 million per year deal with Cristiano Ronaldo for its product endorsements. Such celebrity endorsements are expected to garner more interest in sporting activities in the coming four years,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research
The football boots segment dominated the market during 2015, with over half of the market share. The increasing innovation in football boots is one of the key reasons adding to the growth of this segment. It is also the fastest growing segment as it has regular launches which are endorsed by celebrities. The growth rate of this segment can be mainly attributed to the product’s short replacement period and the introduction of new footballs for every major tournament.
The key vendors in the global football equipment market are Adidas, Lotto, Nike, Puma, and Under Armour. The market is dominated by leading international players. Innovations and celebrity endorsements are among the key factors that help differentiate various products in the market.
A more detailed analysis is available in the Technavio report, Global Football Equipment Market 2016-2020.
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