Fitness Apps: Key market research findings
- Launch of innovative fitness apps
- Growing popularity of workout apps
Technavio has released a new market research report on the global fitness apps market, which is expected to generate revenues worth $3 billion by 2020. Fitness apps are mobile-based applications that allow consumers to track and monitor their fitness levels and sports activities. These workout apps also include tracking of sleep patterns, monitoring the amount of calorie intake, and a keeping a check on fitness goals. Increased adoption of smartphones, preference for a healthy lifestyle, and growing lifestyle-related health issues are boosting the demand for fitness apps. The Americas dominate the global fitness apps market, accounting for 47% of the overall market share. The major reason for this region’s growth is the presence of multiple fitness app providers.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Vendors are launching innovative sports and fitness apps to gain a greater market share and more profits, such as apps for different exercises and routines to track the body mass index, number of heartbeats per minute, calories consumed, and for guidance on proper food intake. This increases the interest among consumers to adopt innovative apps that help them stay fit and healthy. Vendors are also focusing on launching apps for different age groups, gender, and income levels, which will likely fuel the growth of the global fitness apps market,” says Soumya Mutsuddi, Lead Analyst, Media & Entertainment, Technavio Research.
Fitness apps are gaining high traction among individuals seeking a healthy lifestyle. Owing to high costs of fitness equipment, several vendors are launching workouts and fitness apps, which are relatively economical. These health apps track the daily workout of an individual and suggest food habits and exercises as per said individual’s lifestyle, reducing the need for fitness trainers and dieticians.
The major vendors in the global fitness apps market include Azumio, Fitbit, Jawbone, Runkeeper, and Under Armour. The market is boosted by a combination of global economic momentum, major sporting events, and a strong focus on health and well-being. Competition in this market is expected to intensify during the forecast period, owing to time-to-time technological innovations by global and local players.
A more detailed analysis is available in the Technavio report, Global Fitness Apps Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Yoga and Exercise Mats Market in North America 2016-2020
- Global Sports and Fitness Apps Market 2014-2018
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