Technavio says global BTS software market to be a trillion dollar industry by 2020

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In this market study, analysts have segmented the global ballistic targeting system software market by product (BTS software mobile application and BTS software for PCs and laptops) and by geography (the Americas, APAC, and EMEA). The key leading vendors analyzed in this market research report are Dexadine, JBM Ballistics, Lex Talus, Shooter, Sierra, and Strelok

Technavio’s market research analysts estimate the global BTS software market, to grow at a CAGR of around 4% between 2016 and 2020. BTS software is helpful for professional shooters, hunters, and military services, in finding the precision shots for both static and stationary targets. Factors such as the ability of BTS to augment the firearm performance will result in its augmented adoption during the predicted period. The Americas dominate the global BTS software market, accounting for more than 65% of the total market share. The presence of a significant number of hunters and shooters in the region will lead to the increased adoption of this software and technology.

The new market research report from Technavio provides a breakdown and analysis of the BTS software segments by technology.

“Of late, the vendors in the market are focusing to integrate Bluetooth and wireless technology.  With the integration of the Bluetooth technology, weather data from weather trackers and range information from rangefinder can be shared to a remote personal digital assistant (PDA) with GPS capability. For instance, APO TALON offers three-part TALON wireless ballistic targeting system, which consists of weather meter, rangefinder, and hand-held processor or PDA,” says Amrita Choudhury, Lead Analyst, ICT, Technavio Research

The BTS software mobile application is mostly used for ballistic calculation and involves the manual entry of bullet features like bullet weight, bullet length, and bullet diameter. Once the details are entered into the application, it calculates and generates output in the form of milliradian (MRAD) or MOA.

The leading vendors in the global BTS software market are Dexadine, JBM Ballistics, Lex Talus, Shooter, Sierra, and Strelok. This market is competitive due to the presence of numerous suppliers. The presence of a large number of vendors in the market will compel software providers to render innovative solutions with advanced capabilities and features, such as improved angle assessment for better accuracy.

A more detailed analysis is available in the Technavio report, Global BTS Software Market 2016-2020.

We can customize reports by other regions and specific segments upon request.

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