London, 02 January 2015– TechNavio, a tech-focused research firm, has published a new report on the Global OEM Premium Audio Market, which is expected to grow at a CAGR of 12.91 percent from 2014-2018.
Audio manufacturers consider cars to be one of the most difficult environments in which to achieve pure sound quality. However, ongoing developments in the OEM Premium Audio Market are contributing to an increased usage of audio systems in cars.
According to the latest report from TechNavio, fast-paced developments in emerging economies offer huge growth potential to this market. While mature economies might experience slower growth, South and East Asia regions like India and China are expected to have a healthy market outlook through 2018.
“Globalization has paved a path for the media and entertainment sector, which is likely to become the main reason for the growth of premium audio system manufacturing companies,” says Faisal Ghaus, Vice President of TechNavio.
“With the growing competition and saturation in the global market, many automotive giants have started exploring emerging markets for new growth opportunities.”
Furthermore, the market is expected to witness an increased adoption of premium audio systems for use in mid-range vehicles, especially in key markets like India and China.
TechNavio currently has more than 3000 market research reports on a huge range of topics, including:
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