This market research report presents a detailed segmentation of the cosmetics market in Brazil by product types (nail products, eye makeup, facial makeup, and lip products) and by retail formats (traditional distribution, direct sales, and franchise). A comprehensive analysis of the leading vendors such as Avon, Natura, Boticário, P&G, and Unilever is also included.
Technavio’s market research analysts estimate the cosmetics market in Brazil to grow at a CAGR of around 11% between 2016 and 2020. Growing requirements to look fresh and presentable at the workplace is the key reason for the increase in expenditure on cosmetics by working women. Moreover, women in Brazil are now more aware about cosmetic products in terms of ingredients, quality, and brands leading to a rise in demand for high-quality and premium products.
The new market research report from Technavio provides a breakdown and analysis of the cosmetics segments by technology.
“The Brazilian cosmetics market is witnessing increasing demand for blemish balm (BB) creams. These are all-in-one purpose creams that act as a serum, moisturizer, primer, foundation, and sunblock. These creams are gaining wide populrity across Brazilian women, owing to their multifunctionality. They give consumers a youthful, bright, and even skin tone. Oriflame and Avon are the leading vendors for BB creams in Brazil,” says Aarushi Thakur, Industry Manager, Consumer & Retail, Technavio Research.
Nail products are the highest revenue generating segment of the cosmetics market in Brazil, accounting for 29% of the total market share. Nail products in Brazil are perceived as an affordable luxury to freshen up the overall look and are used for daily grooming purposes. This segment is expected to continue its leadership until the end of 2019, growing at a rate of 17%.
The key vendors in the cosmetics market in Brazil include Avon, Natura, Boticário, P&G, and Unilever is also included. This market is highly concentrated due to the presence of numerous local and international manufacturers. The market is seeing an increase in the influx of private labels. Vendors are increasingly offering innovative products, increasing market initiative, and developing their product lines to remain competitive in the market. The report predicts the market to witness intense competition during the forecast period with a rise in product/service extensions, innovations in technology, and mergers.
A more detailed analysis is available in the Technavio report, Cosmetics Market in Brazil 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global Lipstick Market 2015-2019
- Personal Luxury Goods Market in the US 2015-2019
- Global Nail Care Market 2015-2019
- Global Professional Skincare Market 2015-2019
- Deodorant Market in the US 2015-2019
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