Breastfeeding supplies: Key market research findings
- Increasing number of reimbursement policies
- Growing popularity of product enablers
Technavio has released a new market research report on the breastfeeding supplies market in the US, which is expected to grow at a CAGR of 6% between 2016 and 2020. The working women populace in the US has been growing significantly, which has boosted the demand for breastfeeding supplies market in the country. High awareness of mother and baby care products among consumers promises a favorable forecast for the market over the next five years.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The breastfeeding supplies market in the US has recently observed the introduction of insured breast pumps approved by the Affordable Care Act (ACA). Insurance companies will now cover the cost of these breastfeeding pumps, along with lactation counseling and other precautionary health services in the country. This has prompted most of the leading vendors to focus more on the production of insured breastfeeding pumps,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research
Manufacturers have launched nursing bras or breast pumping bras, which enable lactating mothers to express milk without the need to constantly hold the breastfeeding pump in place. These breast pumping bras help to hold the flanges of the breastfeeding pumps in place without causing any discomfort to the mother. These product enablers are becoming very popular, and will likely further propel the growth of the breastfeeding supplies market in the US during the forecast period.
The leading vendors in the breastfeeding supplies market in the US are Ameda, Handi-Craft, Medela, Philips, and Pigeon. The market is highly competitive, with all key players competing to gain more market share. Increase in product innovations have intensified the challenges faced by the market vendors. It has become imperative for vendors to distinguish their products and services by formulating a clear and unique value proposition. Hence
A more detailed analysis is available in the Technavio report, Breastfeeding Supplies Market in the US 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
