London, 09 June 2015 – Technavio has published a new report on the global instant coffee market, which is expected to grow at a CAGR of more than 5% from 2015-2019.
About the Report
The latest research report by Technavio indicates that the reputation of instant coffee has improved among consumers, especially youth, as it is less expensive and easy to prepare. The number of consumers who drink coffee has increased considerably, which has prompted coffee producers to introduce new varieties in the market to stay ahead of the competition.
Furthermore, the new Technavio report also emphasizes the growing global café culture, which bodes well for the prospects of the instant coffee market.
“The growing trend of having coffee during casual social conversations, particularly in developing economies where the young population is high, is bolstering the market for coffee vendors globally,” says Faisal Ghaus, Vice President of Technavio.
“With the rise in coffee drinkers spurred by the increase in number of visitors to coffee shops and cafés, the potential customer base for instant coffee has expanded.”
Market Scope and Calculation of Market Size
The new Technavio report covers the present scenario and the growth prospects of the global instant coffee market from 2015-2019. To determine the market size, we consider the revenue obtained from the sales of instant coffee products in the market.
Key Information Covered in the Report:
Key Vendors:
- D.E Master Blenders 1753 NV
- Keurig Green Mountain, Inc.
- Nestlé Holdings Inc.
- Starbucks Corp.
Market Growth Drivers:
- Widening Consumer Base
- For a full detailed list, view our report.
Market Challenges:
- Price Fluctuations of Green Coffee Beans
- For a full detailed list, view our report.
Market Trends:
- Growing Café Culture
- For a full detailed list, view our report.
https://www.technavio.com/%3Cp%3E%3Ca%20href%3D%22http%3A//www.technavio….
