London, 19 May 2015 – Technavio has published a new report on the global sales acceleration technology market, which is expected to grow at a CAGR of 16% from 2015-2019.
About the Report
The latest market research report by Technavio draws attention towards the implementation of marketing automation techniques, which allows companies to generate highly qualified leads ready for sales engagement.
“Enterprises are focusing more on aligning marketing channels with organizational business strategy, and marketing automation techniques provide the framework for companies to target, build, execute and measure the success of marketing campaigns by identifying the buyer-readiness conditions for generated leads,” says Faisal Ghaus, Vice President of Technavio.
The new Technavio report also emphasizes growing inclinations towards remote purchasing. A majority of sellers are moving online to accommodate the shift in buyers’ purchasing behavior. Many buyers now initiate purchase decisions through smartphones, social media or other web resources, instead of opting for face-to-face sales meetings.
“Companies are adopting various sales acceleration technologies such as CRM analytics to leverage more flexibility in online purchasing,” says Ghaus.
“Analysts expect that more than 75% of businesses will use online customer engaging software support by 2019.”
Market Scope and Calculation of Market Size
The new Technavio report covers the present scenario and growth prospects of the global sales acceleration technology market from 2015-2019. To calculate the market size, we consider revenue generated from four segments: communication technology, analytics, social-based technology, and others.
Key Information Covered in the Report:
Key Vendors:
- Marketo Inc.
- Microsoft Corp.
- Oracle Corp.
- Salesforce.com Inc.
Market Growth Drivers:
- Implementation of marketing automation techniques
- For a full detailed list, view our report.
Market Challenges:
- Lack of ROI measurement system
- For a full detailed list, view our report.
Market Trends:
- Growing inclination towards remote purchasing
- For a full detailed list, view our report.
https://www.technavio.com/%3Cp%3E%3Ca%20href%3D%22http%3A//www.technavio….
