Hair and body mist: Key market research findings
- The Americas dominate the market geographically
- Body mists account for a majority of the market’s revenue
- Key vendors – Chanel, Estée Lauder, L Brands, L’Oréal, LVMH, and Shiseido
Technavio’s market research analysts predict the global hair and body mist market to grow at a CAGR of around 8% between 2016 and 2020. Much of this market’s growth comes from the availability of increased number of channels for product distribution. In the wake of prevailing competition, beauty marketers are integrating their online and offline operations to provide a hassle-free shopping experience to consumers. During 2015, the global hair and body mist market was dominated by the Americas with a market share of more than 36%. The growing demand for these products from the male grooming segment will contribute to the growth of the hair and body mist market in the Americas over the next four years.
The new market research report from Technavio presents a breakdown and analysis of the hair and body mist market segments based on the product category.
“Natural and organic products are emerging as important product segments in the market. Consumers regard these products as safer than the regular ones, which usually contain hydrofluorocarbons, formaldehyde, fragrances, and micro-particles of other ingredients. Manufacturers are launching organic detanglers, protective and styling serums, and volumizing products in spray formats to cater to the growing number of consumers who are wary of the ill-effects of these synthetic components,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
The body mist segment accounted for around 96% of the overall market revenue during 2015 to become the dominant shareholder in the global market. The primary factor that works in favor of the market is the cost advantage provided to consumers, as body mist products are available at lower prices than regular fragrances and perfumes. Chance Eau Fraîche Sheer Moisture Mist and Chance Eau Tendre Sheer Moisture Mist from Chanel, and Body Creator Aromatic Energizing Spray Skincare from Shiseido are popular products in the market.
The key vendors in the global hair and body mist market include Chanel, Estée Lauder, L Brands, L’Oréal, LVMH, and Shiseido. These established players are competing based on their broad product portfolios and popular beauty brands. The competition among these major players remain intense in terms of their value added benefits and multifunctionality of the products. The demand for organic and herbal beauty products is increasing in the market. Over the coming years, the market is expected to strengthen in developing Asian countries such as China and India. To that end, companies are investing in product innovation and have opted for inorganic growth. For instance, in 2015, L’Oréal inaugurated its new research and innovation center building in Pudong, China. L’Oréal also acquired Magic skin care brand in 2014 which has also been driving sales growth in its body care segment in China.
A more detailed analysis is available in the Technavio report, Global Hair and Body Mist Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
