Private tutoring: Key market research findings
- APAC dominates the market geographically
- Tightening of public school budgets drives market growth
- Key vendors – Club Z!, DAEKYO, Fleet Tutors, and Huntington Learning Center
Technavio’s market research analysts predict the global private tutoring market to grow at a CAGR of around 7% between 2016 and 2020. The growth of this market can be accredited to restricted public school budgets. The tightening of budgets allocated to public schools by governments across the world is leading to the closing of courses such as arts, music, drama, and physical education from the school curriculum. This elimination of courses is prompting students to opt for private tutoring services to enhance their talent and skills in particular fields. In 2015, APAC accounted for around 34% of the overall market share to dominate the global private tutoring market. Increasing instances of migration among students, especially to countries such as the US, the UK, and Australia, to pursue higher education coupled with a rise in disposable income is expected to further fuel growth in the private tutoring market in APAC during the forecast period.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Dynamic changes in technology and demand patterns is stimulating sub-segments of the private tutoring market, such as test preparation services, to adopt new strategies to increase enrollments. Growth in the usage of the Internet and its influence on various industries is leading to the adaptation of online learning modules by private tutoring service providers. This online platform is not only reducing transportations costs for both tutors and students but is also improving the digital connectivity between them,” Jhansi Mary, Lead Analyst, Education, Technavio Research.
Intense competition among students competing against each other to enroll in colleges and universities to pursue higher studies plays a vital role in the growth of the market. Prestigious universities like the University of Oxford, Harvard University, and MIT are raising their standard of examination and the percentage of marks required for students to be accepted by them. Such changes are driving students towards private tutoring service providers. The service providers are heedful of such changes, which are instantaneously incorporated in materials and content provided by them.
The key vendors in the global private tutoring market include Club Z!, DAEKYO, Fleet Tutors, and Huntington Learning Center. The market is characterized by the presence of several diversified international and regional vendors. International players have increased their footprint in the market, and as a result, the regional vendors are finding it difficult to compete with them in terms of quality, technology, and pricing. The market will also witness the organic growth of international tutoring companies. An increase in service extensions, technological innovations, and M&As will intensify the level of competition among vendors during the predicted period.
A more detailed analysis is available in the Technavio report, Global Private Tutoring Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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