Cloud collaboration: Key market research findings
- The Americas to dominate the market geographically
- Public cloud to account for a majority of the market’s revenue
- Key vendors – Cisco, Google, IBM, Microsoft, Mitel, and Salesforce.com
Technavio’s market research analysts predict the global market for cloud collaboration to grow at a CAGR of around 11% between 2016 and 2020. The growth of the market can be accredited to the growing adoption of virtualized communication systems. Virtualization helps address the issues of running virtualized voice and videos in data centers. It also enables companies to significantly increase the number of mobile devices and virtual desktops that can be hosted on each data center server. Mobile virtualization is one such technology that allows deploying multiple operating systems through a single mobile device. During 2015, the global cloud collaboration market was dominated by the Americas with a market share of more than 47%. The increased adoption of cloud-based services by enterprises and government organizations is the key driving force behind the growth of the cloud collaboration market in the Americas during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the cloud collaboration segments based on the deployment type.
“The market is currently witnessing a rise in the preference for bundled offerings. Several companies prefer opting for cloud collaboration services from a single provider and are willing to compromise on a few features for better interoperability. Besides, the adoption of hybrid solutions is increasing, which, in turn, is adding to the complexity of managing multiple vendors. Additionally, several large enterprises are also deploying the hybrid cloud collaboration model with a single service provider,” says Amrita Choudhury, Lead Analyst, ICT, Technavio Research.
The public cloud segment will continue its dominance over the global cloud collaboration market in 2020 by accounting for approximately 67% of the overall market share. In a public cloud deployment model, enterprise resources can be accessed over the Internet after the user credentials have been verified. It is offered in both freemium and pay-as-you-go subscription-based models. The underlying infrastructure of the service is transparent to the end-users accessing the data and applications through the public cloud. All users share an infrastructure pool that includes limited security protection and configuration.
The prominent players in the global market for cloud collaboration include Cisco, Google, IBM, Microsoft, Mitel, and Salesforce.com. The market offers many growth opportunities for vendors, irrespective of their size. Large players with established brand names and proven capabilities are likely to target major enterprises due to their ability to cater to standardized communication requirements. However, the market has a significant untapped SME segment that includes aggressive buyers of advanced technologies.
A more detailed analysis is available in the Technavio report, Global Cloud Collaboration Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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