Deodorants: Key market research findings
- Europe dominates the market geographically
- Spray deodorants account for a majority of the market’s revenue
- Key vendors – Avon, Beiersdorf, Colgate-Palmolive, Henkel, P&G, and Unilever
Technavio’s market research analysts predict the global deodorant market to grow at a CAGR of almost 6% between 2016 and 2020. The demand for deodorants is augmented by the growing awareness about personal hygiene among consumers. Deodorants help control the growth of bacteria that causes body odor. Consumers are becoming more conscious about personal hygiene and are increasingly purchasing deodorants and antiperspirants to control body odor. During 2015, Europe dominated the global deodorant market by accounting for a market share of almost 54%. The availability of a wide range of products at drugstores, supermarkets, and hypermarkets coupled with the launch of variants of successful products are factors that will fuel growth in the deodorant market in Europe during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the deodorant segments based on the product type.
“The market is currently witnessing a rise in the demand for organic and natural deodorants. Deodorant products that are free from aluminum, alcohol, synthetic ingredients, and parabens are becoming increasingly popular in the market because of the rising demand for safe, natural, and organic products. They are specially designed for sensitive skin and prevents body odor without causing any harmful effects to the skin. Arm & Hammer Essential Deodorant, Tom’s of Maine Natural Long Lasting Deodorant Stick, and Natural Aloe Vera Deodorant are some examples of natural deodorants,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
By 2020, the spray deodorant segment is expected to continue its dominance over the global market by accounting for more than 44% of the overall market revenue. Spray deodorants are relatively easier to apply and tend to dry quicker under the arms compared to most other forms of deodorant. The high consumer preference for water and alcohol-based deodorants that dry quickly is a key factor responsible for growth in this market.
The key vendors in the market include Avon, Beiersdorf, Colgate-Palmolive, Henkel, P&G, and Unilever. The global deodorant market is highly competitive, with the vendors competing on the basis of product differentiation, portfolios, quality, and pricing. Many vendors are planning on expanding their businesses to emerging markets like APAC. To sustain and succeed in this competitive environment, it is imperative for vendors to distinguish their product through a clear and unique value proposition.
A more detailed analysis is available in the Technavio report, Global Deodorant Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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