This market research report includes a detailed segmentation of the vodka market in Europe by category type (flavored and unflavored), by distribution channel (on-trade and off-trade), and by geography (Eastern Europe and Western Europe). A comprehensive analysis of the leading vendors such as Alcohol Siberian Group, Belvedere, Diageo, Roust, SPI Group, Stock Spirits, and Synergy is also included.
Technavio’s market research analysts estimate the vodka market in Europe to grow at a CAGR of around 0.87%, in terms of revenue, between 2015 and 2019. The rising demand for premium vodka and the growing cocktail culture are the key drivers for the growth of the market. The region is witnessing a growth in bars exclusively dedicated for cocktails. For instance, some of the favorite vodka-based cocktails are Screwdriver, Bloody Mary, and Sex on the Beach. Eastern Europe is the key region in the European vodka market, accounting for 89% of the overall market share. Unflavored vodka is the most popular category in this region.
The new market research report from Technavio provides a breakdown and analysis of the vodka segments by technology.
“Consumers are opting for healthier drinks, owing to rise in healthy lifestyles. Vodka manufacturers are introducing low-calorie vodkas like Voli Light, which claims to be 25% to 40% less calories compared to normal vodka drinks. Vendors are also adding various nutrients in the vodka composition like Devotion Spirits (vodka with protein powder) and AnesttasiA gluten-free vodka,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.
Unflavored vodka leads the European vodka market, with a market share of around 89%. However, this research breport predicts the flavored segment to be the fastest growing segment during the forecast period. Some of the favorite vodka flavors are apple, coconut, cranberry, caramel, blood orange, mint, honey, lemon, cucumber, lime, raspberry, and vanilla.
The leading vendors in the vodka market in Europe include Alcohol Siberian Group, Belvedere, Diageo, Roust, SPI Group, Stock Spirits, and Synergy. This market is fragmented due to the presence of numerous small and large suppliers. The providers in the market compete on the basis of price, quality, innovation, service, reputation, distribution, and promotion. The market is predicted to witness an increase in consolidations due to the intense competition.
A more detailed analysis is available in the Technavio report, Vodka Market in Europe 2015-2019.
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