This market research report presents a detailed segmentation of the health supplement market in Malaysia by product types such as vitamins and dietary supplements, weight management products, and herbal and traditional products. A comprehensive analysis of the leading vendors such as Amway, CCM, Cosway, Herbalceutical, and Herbalife is also included.
Technavio’s market research analysts estimate the health supplement market in Malaysia to grow at a CAGR of more than 7% between 2015 and 2019. The rise in the aging population and growing demand for functional foods are key drivers for the market growth of this region. Products that prevent age-related disorders, such as those linked to the digestive system, and ones that help maintain blood sugar levels, are in high demand among this age group.
The new market research report from Technavio provides a breakdown and analysis of the health supplements segments by technology.
“The growing demand for probiotic products is a major trend in the Malaysian health supplements market. These products are primarily used as a substitute for growth promoters and antibiotics across the globe. For instance, companies such as Yakult Honsha and Chr. Hansen, have developed patented strains of microorganisms (probiotics) claiming to have particular health advantages,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.
Vitamins and dietary supplements dominate the health supplements market, with 49% of the total market share. The rise in the aging population and the awareness of benefits from these supplements are the key drivers for the growth of this segment. Amway’s NUTRILITE is the market leader in the vitamins and dietary supplements product segment in Malaysia.
The major players in the health supplement market in Malaysia include Amway, CCM, Cosway, Herbalceutical, and Herbalife. The market is diversified by the presence of international and regional vendors, competing on the basis of quality and pricing, and market reach and financial resources. The report predicts the competitive environment to intensify further during the forecast period due to product/service extensions, product innovations, and mergers. International players are anticipated to grow inorganically by acquiring regional or local players.
A more detailed analysis is available in the Technavio report, Health Supplement Market in Malaysia 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global Probiotics Market 2015-2019
- Global Bioactive Ingredients Market 2015-2019
- Global Whey Protein Ingredients Market- Growth and Trends 2015-2019
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