This market research report includes the growth prospects of the global wet shave market and segmentation based on product (disposable razors, non-disposable razors, shaving lotions and creams, and blades and razor cartridges), by distribution (hypermarkets and supermarkets, drugstores, independent retailers, and others), and by geography (the Americas, APAC, Europe, and MEA). It also includes an insightful analysis of the leading vendors in this market such as Beiersdorf, Edgewell Personal Care, L’Oreal, P&G, and Unilever.
Technavio’s market research analysts estimate the global wet shave market, to grow at a CAGR of around 8% between 2015 and 2019. Nowadays, men are getting more fashion oriented and trying new innovative shaving products on the market. The increasing awareness of men about their looks and personal grooming is one of the key factors driving the growth of the market. Europe is the major contributor to the market, accounting for 38% of the total market revenue. Product innovations, increasing demand for natural and organic ingredients are some of the factors driving the revenue of the wet shave market in Europe.
The new market research report from Technavio provides a breakdown and analysis of the wet shave segments by technology.
“The growing demand for women shaving products is a fast-moving trend gaining traction in this market. Women shaving their faces has become quite popular in the beauty market. Women have started shaving their facing, not only to remove hair but also to get away with aging problems. Shaving can help fight wrinkles by getting rid of the top layer of skin. For instance, Gillette’s Venus has launched a shaving gel for females called Venus Satin Care in India,” says Arushi Thakur, Industry Manager, Consumer & Retail, Technavio Research.
The blades and razor cartridges segment dominates the global wet shave market, occupying around 38% of the total market share. This segment is growing at a fast pace as the blades and razors need to be replaced more often. Gillette is the market leader in this product segment and is also driving the market with its innovations.
Global wet shave market segmentation by product 2020
Source: Technavio, 2015
The key vendors in the global wet shave market include Beiersdorf, Edgewell Personal Care, L’Oreal, P&G, and Unilever. The market has multiple active vendors with different portfolio of products. Innovations and advances in technology, as well as designs, marketing, and promotions, are among the key factors that will help differentiate various products in the market. Therefore, players with high technical expertise and R&D development are able to develop new innovative products, which is helping them retain their position at the top.
A more detailed analysis is available in the Technavio report, Global Wet Shave Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
