This market research report presents a detailed segmentation of the global toilet care market by product (toilet liquid, in-cistern, rim blocks, toilet cleaning systems, toilet care powders/tablets). It provides a market share analysis of its key regions, including the Americas, APAC, and EMEA. Key findings also include an analysis of the leading vendors such as Henkel, Reckitt Benckiser, S.C Johnson & Son, and Unilever.
Technavio’s market research analysts estimate the global toilet care market to grow at a CAGR of 4% between 2015 and 2019. The growing awareness of health and hygiene in the developing countries is driving the growth of this market. APAC leads the global market for toilet care products, accounting for 39% of the total market share. Rise in disposable income of consumers has led to increase in the demand for premium toilet care products in the region.
The new market research report from Technavio provides a breakdown and analysis of the toilet care products segments by technology.
“Of late, the market is witnessing the launch of many premium toilet care products. These products are quite expensive, owing to their higher quality and effectiveness. Vendor are also coming up with different fragrances and colours in the toilet care products. Consumers are spending on premium products like toilet cleaners that use renewable plant-based ingredients. Five-star hotels, resorts, and luxury airlines are the major consumers of premium toilet care products,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
Toilet liquids accounted for nearly 50% of the market share during 2014 and is expected to maintain its dominance until the end of 2019. Vendors in this segment have started offering premium toilet liquid products with added benefits. For instance, Elsan Toilet Liquid works as a toilet rinse and can be used in both flush and waste tanks.
The leading vendors in the global toilet care market include Henkel, Reckitt Benckiser, S.C Johnson & Son, and Unilever. Vendors in this market are using various marketing initiatives to create hygiene awareness and increase the sales of their products. For instance, during 2014, the BLOO brand of toilet care had undergone a major revamp for its toilet care products. The new packaging embodies blister packs and bright colors with the aim to differentiate the product from other brands placed on retail shelves.
A more detailed analysis is available in the Technavio report, Global Toilet Care Market 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other related reports:
