This market research report includes a detailed segmentation of the global sports and energy drinks market by product type (energy drinks and sports drinks) and by distribution channel (hypermarkets/supermarkets, on-trade, convenience stores, and independent retailers). It outlines the market shares for key regions such as APAC, Europe, North America, and ROW. The key vendors analyzed in this report are Coca-Cola, PepsiCo, Red Bull, and Monster Energy.
Technavio’s market research analysts estimate the global sports and energy drink market to grow at a CAGR of 11% between 2015 and 2019. Energy drinks are more popular with the younger population, owing to packaging, branding, and the association of these drinks with adventurous sports. North America dominates the global market for sports and energy drinks, accounting for 35% of the overall market share. The rising number of people engaged in fitness activities is expected to increase the demand for sports drinks during the forecast period.
The new market research report from Technavio provides a breakdown and analysis of the sports and energy drink segments by technology.
“The growing health concerns related to the continuous consumption of energy and sports drinks on a regular basis have led vendors to launch products energy drinks with extracts from organic guarana and organic raw green coffee beans. For instance, Scheckter launched an organic energy drink called Organic Energy which contains extracts from organic Brazilian guarana, organic raw Brazilian coffee seed, organic pomegranate juice, organic ginseng, organic elderberry, and organic lemon juice,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
Energy drinks dominate the sports and energy drink market, with a market share of 71%. The report predicts this segment to retain its leadership until the end of 2019. The report predicts this segment to grow at a rate of 13% during the forecast period. The rising popularity of energy drinks among young people, the increase in the launch of new varieties and types of energy drinks, and the constant innovation in the taste of these drinks are some of the drivers for the growth of this segment.
The leading vendors in the global sports and energy drink market include Coca-Cola, PepsiCo, Red Bull, and Monster Energy. The market is dominated by the key players holding a big share of the market. The vendors in this market are concentrating on innovating new products to maintain their dominance. The market is witnessing the entry of private label brands that provide low-cost shaving products.
A more detailed analysis is available in the Technavio report, Global Sports and Energy Drink Market 2015-2019.
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