Sexual Wellness: Key market research findings
- Packaging innovations
- Growing dominance of sex toys
Technavio’s market research analysts estimate the global sexual wellness market, to grow at a CAGR of 7% between 2016 and 2020. The development of a new sexual culture is experiencing exploration of sexual fantasies, which has paved way for the growth of sexual wellness market. Greater tendency for fulfilling sexual desire, preventive health, and maintaining wellness has propelled the use of sexual wellness products such as sex toys and contraceptives. APAC dominates the sexual wellness market, occupying around 40% of the total market share. India is recording an impressive growth due to large consumption of sexual wellness products especially condoms. Also, sexual enhancement supplements, condoms, and personal lubricants are gaining popularity in mainstream market in Asia.
The new market research report from Technavio provides a breakdown and analysis of the sexual wellness segments by technology.
“Vendors in the market are blending designs and functions to introduce products with discreet packaging. Vendors have started packaging the products with no indication of its contents. Anonymity is maintained even from the delivery person. Branding content is not featured on the box, and the category displayed on the delivery slips does not refer to the package as containing sexual wellness products. This has incaresed the purchase of these products, as the consumers have become more comfortable,” says Imran Mushtaq, Industry Manager, Healthcare & Lifesciences, Technavio Research.
Sex toys dominate the sexual wellness market, accounting for 51% of the overall market share. Much of this segment’s growth comes from huge investments in manufacturing, perceived benefits of sexual pleasures, large promotions and marketing, and availability of the products in various distribution channels. Of late, sex toys are finding growing acceptance among women. Increase in openness, drive for excitement and adventure, passion for quirky products and accessories, and heightened desire for experimentation are providing impetus to the market growth globally.
Global sexual wellness market by category
Source: Technavio, 2016
The leading vendors in the global sexual wellness market are Ansell Healthcare, Biofilms, Church & Dwight, Doc Johnsons, and Reckitt Benckiser. The global sexual wellness market is highly fragmented as it is characterized by a large number of players that are privately owned and operated, dealing with different segments. Vendors in this market compete in terms of price, quality, innovation, features, service, reputation, distribution, and promotion.
A more detailed analysis is available in the Technavio report, Global Sexual Wellness Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global Sexual Wellness Market 2015-2019
- Sexual Wellness Market in India 2015-2019
- Global Female Condom Market 2016-2020
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