Mobile content management: Key market research findings
- Rise in adoption of enterprise mobility cloud solutions
- Growing use of dynamic content
Technavio has released a new market research report on the global mobile content management market, which is expected to grow at a CAGR of 22% between 2016 and 2020. Evolving needs to improve the work structure has prompted organizations to focus on mobile content management. Enterprises are integrating mobile devices into the enterprise content management (ECM) ecosystem for more efficient communications in terms of customer service, purchase authorizations, or internal business communications. The Americas dominate the global mobile content management market, owing to the increased adoption of business process automation solutions by medium-sized enterprises.
Enterprise use of mobile content management
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Of late, the market is witnessing a good rise in adoption of enterprise mobility cloud solutions. Cloud offerings provide a secure, reliable, yet a flexible option for enterprises to manage their mobile workforce. Now-a-days, the increased adoption of smartphones and tablets across organizations has enabled employees to work remotely. This has prompted SMEs to shift to BYOD by allowing employees to use their devices. This not only saves the cost of equipment purchase, but also increases productivity and efficiency of organizations,” says Amit Sharma, Lead Analyst, ICT, Technavio Research
Owing to the increased usage of mobile devices, the organizations are focusing on the development of rich and dynamic content, especially through digital media. Dynamic documents are interactive and include buttons, embedded calculations, links, and content such as images, videos, drawings, and embedded web pages. This helps organizations to streamline communication of complex ideas and enables workers to deliver better proposals and presentations.
The key vendors in the global mobile content management market are CA Technologies, Citrix, MobileIron, SAP, and IBM. This market is highly competitive with many niche players foraying into the market space with innovative products. Moreover, the established vendors are forging strategic partnerships to innovate products with changing organizational needs.
A more detailed analysis is available in the Technavio report, Global Mobile Content Management Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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