This market research report presents a detailed segmentation of the global haircare market by product type (shampoo, hair color, conditioner, and hair styling products). It provides a market share analysis and projections of its key regions, including Americas, APAC, Europe, and MEA. Key findings also include an analysis of the leading vendors such as L’Oréal, Procter & Gamble, Henkel, Kao, and Unilever.
Technavio’s market research analysts estimate the global hair care market to grow at a CAGR of around 3% between 2015 and 2019. The growing number of fashion conscious consumers and the rise in male grooming are driving the growth of the hair care market globally. The Americas is the largest revenue contributor to the global market for hair care, occupying around 37% of the total market share. The developed economy and changing consumption pattern in this region are primarily driving the market. The early adoption of hair colors and dyes by the aging population has also contributed to the growth of this region.
The new market research report from Technavio provides a breakdown and analysis of the hair care segments by technology.
“Consumers expect salon-like results at home after using hair care products. This has increased the sales of various hair care products, especially hair colors and hair styling products. Vendors are coming up with styling products which provide hair safety and hair protection to consumers, who are moving toward the use of natural and herbal coloring agents for their hair. Some of the natural hair colorants introduced in the global market are Henkel’s Schwarzkopf Professional Essensity, P&G’s Clairol Natural Instincts, and L’Oréal’s L’Oréal Paris Prodigy,” says Arushi Thakur, Industry Manager, Consumer & Retail, Technavio Research.
Shampoos accounted for 34% of the market share during 2014 and is expected to reach a market value of around USD 28 billion by 2019. The report predicts Brazil, China, and India to be the fastest-growing region in the shampoo segment during the forecast period. Developing regions contribute around 60% of the total revenue share for this segment.
The key vendors in the global hair care market include L’Oréal, Procter & Gamble, Henkel, Kao, and Unilever. The competition in the global hair care market is intense with the leading vendors competing on the basis of product offerings. During 2014, the key vendors contributed nearly 44% of the global revenue.
A more detailed analysis is available in the Technavio report, Global Hair Care Market 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Hair Care Market in GCC 2015-2019
- Global Professional Hair Care Market 2015-2019
- Global Hair Care Market- Market Analysis 2015-2019
- Global Hair Conditioner Market 2015-2019
- Hair Shampoo Market- Global Insights & Statistical Analysis 2015-2019
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