This market research study presents a detailed segmentation of the global football apparel market by product (football shorts, football shirts, and other football apparel), by retail format (speciality and sports shops, department and discount stores, online retail, and others), and by geography (Americas, APAC, Europe, and MEA). The key vendors in the market are Adidas, Nike, Puma, Umbro, and Under Armour.
Technavio has released a new market research report on the global football apparel market, which is expected to grow at a CAGR of around 4% between 2016 and 2020. Growing interest in football and the popularity of football clubs worldwide are the two major reasons for the growth of the market. The intense popularity of football tournaments like the FIFA World Cup, English Premier League, and the UEFA European Championship has led to the demand for football apparel like jerseys and T-shirts. Europe is expected to dominate the global football apparel market, accounting for 49% of the total market share. Factors such as the upcoming 2018 FIFA World Cup in Russia and increased participation of women in football will boost this region’s growth over the next four years.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The increasing number of women participating in football has led to an augmented demand for women’s football apparel. The popularity of football among women and the growing awareness about the health benefits of sports are driving women to pursue this sport. Moreover, Sports England launched the campaign “This Girl Can” in 2015 to encourage girls to participate in sports, and this campaign was successful and was viewed by more than 13 million people. Such campaigns encourage women to take part in sports, especially football, and will, therefore, aid in the growth of the football apparel market during the forecast period,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research
The football shirts segment dominates the football apparel market, occupying close to 72% of the market share. The increasing popularity of football and the growing fan base worldwide for major clubs and national teams is expected to bolster the growth of this market segment during the forecast period. Moreover, the market is expected to experience an increase in sales by 2018 because of the upcoming World Cup.
The leading vendors in the global football apparel market include Adidas, Nike, Puma, Umbro, and Under Armour. This market is highly consolidated with the presence of a few leading international vendors like Adidas and Nike. Intense competition among these providers results in the introduction of several advanced and innovative products in the market. The existing competition together with rapid changes in consumer preference and technology will lead to the growth of this market.
A more detailed analysis is available in the Technavio report, Global Football Apparel Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
