This market research report includes a detailed segmentation of the global feminine wash market by category of usage (cleaning and protecting, whitening, revitalizing, and others). It outlines the market shares of key regions such as APAC, Americas, Europe, and ROW. The key vendors analyzed in this report are C.B. Fleet, Combe, Corman, CTS Group, and The Boots Company.
Technavio’s market research analysts estimate the global feminine hygiene wash market, to grow at a CAGR of 4% between 2016 and 2020. New marketing strategies and availability of various innovative products are encouraging women to try out feminine hygiene products. APAC dominates the global feminine wash market due to the presence of large targeted end-users. And availability of low-cost products.
The new market research report from Technavio provides a breakdown and analysis of the feminine wash segments by technology.
“The availability of different product lines in feminine wash makes is boosting the growth of this market. This has pushed market vendors to focus on brand visibility with campaigns on social media such as Facebook and YouTube with the aim to boost consumer confidence. Thus, the global feminine wash market is gaining traction due to changing perceptions and mindsets of the end-consumers,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.
The global feminine hygiene wash market is dominated by the cleaning and protecting segment with a share of approximately 47%. It is largely driven by the need for hygiene and better intimate wash while performing physical activities during menstruation. In 2020, this segment was followed by the products used for whitening purposes. This market study also anticipates the share of products for revitalizing to witness a steady growth owing to its utility in addressing dryness in intimate areas.
The key vendors in the global feminine hygiene wash market include C.B. Fleet, Combe, Corman, CTS Group, and The Boots Company. Competition in this market is expected to heighten significantly due to the strategy adopted by several existing vendors to expand into developing countries. Increasing awareness in these new markets has created the demand for feminine hygiene wash in retail shops and specialties stores.
A more detailed analysis is available in the Technavio report, Global Feminine Hygiene Wash Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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