Technavio expects global dietary supplements market to reach over $81 billion by 2019

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This market research report presents a detailed segmentation of the global dietary supplements market by product type (vitamins, fish oil and omega fatty acids, calcium, combination dietary supplements, minerals, probiotic, proteins, ginseng, and eye health supplements). It provides a market share analysis and projections of the key regions, including APAC, Europe, North America, and ROW. The key vendors analyzed in this report are Amway, Danone, Bayer HealthCare, BASF, Glanbia, Nestlé, and Yakult.

Technavio’s market research analysts estimate the global dietary supplements market to grow at a CAGR of more than 5% between 2015 and 2019. The increased awareness of lifestyle diseases is one of the key drivers for the growth of this market. The dietary supplements offer a broad range of health benefits such as treating rheumatic disease, blood pressure, migraines, treating of arthritis and building up the immune system. APAC is the largest revenue-generating market for dietary supplements, accounting for 44% of the overall market share. The increase in awareness about the need for proactive personal healthcare practices in this region is driving the market growth. APAC is also the largest market for vitamin supplements products.

The new market research report from Technavio provides a breakdown and analysis of the dietary supplements segments by technology.

“Of late, individuals have become quite aware of their lifestyle and eating habits. Health-conscious consumers are shifting towards healthy snacking which fuels the metabolism and also helps in weight management. In addition, theses dietary supplements help in digestion skin health, build immunity, and increase energy levels,” says Arushi Thakur, Industry Manager, Food & Beverages, Technavio Research.

Vitamins dominate the dietary supplements market with a market share of around 44% and is expected to reach a market value of around USD 33 billion by the end of 2019. The deficiency of vitamins causes decreased skin cell growth and skin differentiation. The number of people with a vitamin D deficiency, due to inadequate exposure to sunlight, is on a rise in the Scandinavian countries.

The leading vendors in the global dietary supplements market include Amway, Danone, Bayer HealthCare, BASF, Glanbia, Nestlé, and Yakult. The market is fragmented with small and large vendors. The market is highly competitive and dominated by key vendors. Providers in this market compete on the basis of added health benefits, product differentiation, category extension, and innovation in product and application.

A more detailed analysis is available in the Technavio report, Global Dietary Supplements Market 2015-2019.

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