This market research report presents the segmentation of the global scotch whiskey market by product type (malt scotch, grain scotch, and blend scotch) and by geography (Americas, APAC, Europe, and MEA). The key vendors analyzed in this market analysis report are Bacardi, Diageo, Pernod-Ricard, and William Grant & Sons.
Technavio’s market research analysts estimate the global scotch whiskey market to grow at a CAGR of around 5% between 2015 and 2019. The rise in disposable income and the growing demand for premium whiskey has been fueling the growth of this market. Irish whiskey is the fastest growing segment in the global whiskey market, owing to its increased preference among whiskey consumers due to its sweet taste and affordable prices. Europe dominates the global scotch whiskey market with a market share of about 34%. France, Spain, and Germany are the major contributors in the Scotch whisky market in the region.
The new market research report from Technavio provides a breakdown and analysis of the scotch whiskey segments by technology.
“One of the interesting trends gaining significance in the market is the rising demand for organic scotch whiskey. Organic whisky distilleries avoid the usage of artificial colors for enhancing the appearance of the whisky. Also, they have reduced the usage synthetic materials, including pesticides and other harsh chemicals. Some of the distilleries that offer organic scotch whiskies in the market are Benromach, Bruichladdich, Organic Spirits Company, and Da Mhile.
Blend scotch accounted for nearly 79% of the market shares during 2014. This market research report predicts this segment to continue its dominance during the forecast period owing to the high demand from consumers. Some of the popular brands in this segment are Bells, Dewar’s, Johnnie Walker, Whyte and Mackay, Cutty Sark, J&B, The Famous Grouse, Ballantine’s, and Chivas Regal.
The key vendors in the global scotch whiskey market include Bacardi, Diageo, Pernod-Ricard and William Grant & Sons. The market is fragmented due to the presence of numerous small and large suppliers. These vendors compete on the basis of price, quality, innovation, service, reputation, distribution, and promotion. The report predicts the market to witness a reduction in product prices due to the increasing competition among vendors.
A more detailed analysis is available in the Technavio report, Global Scotch Whiskey Market 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global Whiskey Market: Trends and Statistical Analysis 2015-2019
- Beer Market in Germany- Market Research 2015-2019
- Global Rum Market 2015-2019
- Global Vodka Market 2015-2019
- Global Wine Market 2015-2019
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