This market research report presents a detailed segmentation of the global color cosmetics market by product types such as facial, eye, nail, and lip makeup. It provides a market share analysis and projections of its key regions, including Americas, APAC, Europe, and MEA. Key findings also include an analysis of the leading vendors such as L’Oréal, Estée Lauder, P&G, LVMH, and Shiseido.
Technavio has released its new market research report, global color cosmetics market, which is expected to grow at a CAGR of more than 5% between 2015 and 2019. The rising consciousness about appearance among the younger population is driving the growth of the market globally. The Americas is the largest revenue contributor to the global market, occupying around 37% of the total market share. Social media influence and the ‘selfie’ trend among teenagers are the primary drivers of the growth of color cosmetics in this region.
“Growing consciousness among consumers towards their health have encouraged them to opt for more natural and organic lipsticks and nail colors, which are gluten-free, GMO-free, and free of nano-particles. For instance, Nourish has come out with an organic nail polish comprising natural ingredients and essential oils with anti-fungal activity aimed at promoting healthy nails. Simillarly, INIKA has introduced world’s first Certified Organic Eye and Makeup Remover, which is certified organic, certified halal, certified vegan, certified cruelty-free,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
Facial makeup accounted for 38% of the market share during 2014 and is expected to reach a market value of around USD 32 billion by the end of 2019. Bronzer and blusher products were the top selling color cosmetics during 2014, with sales increasing due to the rise of the contouring trend made famous by celebrities such as Kim Kardashian.
The leading vendors in the global color cosmetics market include L’Oréal, Estée Lauder, P&G, LVMH, and Shiseido. The market is highly concentrated due to the presence of both key suppliers and private players operating across the globe. The market is expected to be more competitive during the forecast period, with several product launches, price wars, mergers, and acquisitions.
A more detailed analysis is available in the Technavio report, Global Color Cosmetics Market 2015-2019.
We can customize this reports by other regions and specific segments upon request.
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- Global Lipstick Market 2015-2019
- Global Nail Care Market 2015-2019
- Global Halal Cosmetics Market 2015-2019
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