Technavio estimates the sales volume of global ceramic sanitary ware market to increase to 592 million units by 2020

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This market research report presents a detailed segmentation of the global ceramic sanitary ware market by product (wash basins, WC, cisterns, pedestal, bidets, urinals, and others) and by geography (Americas, APAC, and EMEA). The key vendors identified in the market are Kohler, LIXIL, Masco, TOTO, and Villeroy & Boch.

Technavio’s market research analysts estimate the global ceramic sanitary ware market, to grow at a CAGR of around 7% between 2016 and 2020. The development of the housing industry is driving the demand for ceramic sanitary ware. Growth in home renovation projects and growing interest in interior designing are expected to boost growth in this market in the coming years. The Americas is the fastest-growing market in the ceramic sanitary ware market, owing to rapid growth in the residential construction sector.

The new market research report from Technavio provides a breakdown and analysis of the sealants and adhesives segments by technology.

“The latest trend gaining traction in this market is the introduction and adoption of technologically advanced ceramic sanitary ware. Several technological advancements in the recent years have helped the sanitary ware industry to increase functionality, reduce human intervention, and help save natural resources. Therefore, the ceramic sanitary ware manufacturers are increasingly focussing on developing innovative products to maintain their market share. For example, the waterless urinals are a prodigy of technology that has revolutionized the sanitary ware industry,” says Soumya Mutsuddi, Lead Analyst, Heavy Industry, Technavio Research

Currently, the washbasins segment dominates the ceramic sanitary ware market and account for a close to 32% of the market share. Since the installation of washbasins is essential in most construction projects, this market segment is expected to grow steadily over the forecast period. The washbasin segment is projected to reach close to 195 million units by 2020

Global wash basin market 2015-2020 (millions of units)

Source: Technavio, 2016

The key players in the global ceramic sanitary ware market are Kohler, LIXIL, Masco, TOTO, and Villeroy & Boch. The market is very competitive owing to the presence of several international and regional providers. The vendors compete on the basis of innovation, price, quality and performance, and range of offerings.

A more detailed analysis is available in the Technavio report, Global Ceramic Sanitary Ware Market 2016-2020.

We can customize reports by other regions and specific segments upon request.

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