This market research report presents a detailed segmentation of the global writing and marking instruments market by product type (pens, pencils, coloring instruments, markers and highlighters, and writing accessories) and by distribution channel (stationers and office supplies, supermarkets/hypermarkets, department stores, and online retailing). It provides a market share analysis of its key regions, including APAC, Europe, North America, and ROW. Key findings also include an analysis of the leading vendors such as Crayola, Faber-Castell, Camlin, Mitsubishi Pencil, Pilot, and Societe BIC.
Technavio’s market research analysts estimate the global writing and marking instruments market, to grow at a CAGR of 5% between 2015 and 2019. Growing use of luxury writing instruments as a status symbol is the key driver for the growth of this market. APAC leads the global market for writing and marking instruments, occupying around 34% of the overall market share. The increased emphasis on education and the growing demand for quality writing instruments are the key propellers of the market growth in this region.
The new market research report from Technavio provides a breakdown and analysis of the writing and marking instruments segments by technology.
“One of the interesting trends that this market is witnessing is the adoption of personalized pens as a gifting option. Corporates gift branded personalized pens to their business partners and employees to promote their branding initiatives. In addition to corporate gifts, these pens can also be used for trade show giveaways, corporate events, seminars, and conferences. Some of the popular vendors offering personalized pens include Mont Blanc, Parker and Pilot Pen,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
Stationers and office supplies dominate the writing and marking instruments market. Pens accounted for nearly 52% of the market share during 2014 and is expected to maintain its dominance until the end of 2019. The growing demand for better quality writing gear is the key driver for the growth of this segment. Linc, Mont Blanc, Parker, and Pilot are some of the popular brands in this segment.
The key vendors in the global writing and marking instruments market include Crayola, Faber-Castell, Camlin, Mitsubishi Pencil, Pilot, and Societe BIC. The market is highly competitive and dominated by a few leading players. The vendors in this market compete on the basis of product differentiation, portfolio, and pricing. The report predicts the competition in the market to intensify further during the forecast period due to an increase in product extensions. Pricing strategies and new product launches play a significant role in propelling the growth of this market.
A more detailed analysis is available in the Technavio report, Global Writing and Marking Instruments Market 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other related reports:
