This industry analysis presents a detailed study of the key drivers, challenges, and upcoming trends that influence market growth. It also segments the global night skin care products market by geography and includes regions like the Americas, APAC, Europe, and MEA. The leading vendors analysed in this market research are Avon, Beiersdorf, Estée Lauder, L’Oreal, P&G, and Shiseido.
Technavio’s market research analysts estimate the global night skin care products market, to grow at a CAGR of 5% between 2016 and 2020. Of late, the night skin care products comprise creams, serums, and masks with different functional properties such as skin brightening, anti-aging, and anti-wrinkle. Growing health-consciousness and the rising awareness about the harmful effects of synthetic products have augmented the demand for natural and organic night skin care products. APAC is the largest market for night skin care products, owing to the rising demand for skin lightening products in the region.
The new market research report from Technavio provides a breakdown and analysis of the night skin care products segments by technology.
“Now-a-days, multifunctional night skin care products are the latest trend in this market. Consumers prefer a single product with different functions rather than buying different products for avarious purposes. Products containing both hydrate and antioxidants are gaining popularity in the night skincare market. Vendors are coming up with eye creams that help in reducing dark circles under the eyes and the puffiness,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
The skin’s ability to absorb active ingredients is more at night time as the skin generates essential moisture at night. Consumers are becoming more aware of the benefits of night skin care creams; they help in nourishing and revitalizing the skin, promoting even complexion and finer texture, improving blood circulation, and preventing sagging of the skin. Due to the active ingredients in night cream, they not only nourish and condition the skin but also repair the skin from daily wear and tear of pollution.
The key vendors in the global night skin care products market are Avon, Beiersdorf, Estée Lauder, L’Oreal, P&G, and Shiseido. This market is competitive as the providers in this market compete on the basis of product differentiation, product portfolios, quality, and pricing to gain maximum market shares. Many providers in this market are planning on expanding their businesses to emerging markets such as Latin America and APAC as it will help them to aggrandize their revenue generating capacity.
A more detailed analysis is available in the Technavio report, Global Night Skin care Products Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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