This market research report presents the segmentation of the global breastfeeding pumps market by technology (battery-powered pumps, electric pumps, manual pumps), by product (closed pumps and open pumps), by sales channel (offline and online) and by geography (Americas, APAC, Europe, and ROW). The key vendors analyzed in this market analysis report are Ameda, Lansinoh, Medela, NUK USA, and Pigeon.
Technavio’s market research analysts estimate the global breastfeeding pumps market to grow at CAGR of 9% between 2015 and 2019. The increasing awareness of the importance of immediate breastfeeding for neonatal care is encouraging the maternal population in developing countries to use breastfeeding pumps. The Americas leads the global market for breastfeeding pumps, accounting for 60% of the overall market share. Much of this region’s growth can be attributed to surge in working women population and increased dependency on advanced products for mother and child care.
The new market research report from Technavio provides a breakdown and analysis of the breastfeeding pumps segments by technology.
“Currently, the global breastfeeding pumps market is witnessing increase in various reimbursement policies, such as the introduction of insured breast pumps approved by the ACA. The US’ insurance companies are covering the cost of these breastfeeding pumps, along with lactation counseling and various other precautionary health services. This has pushed the market vendors to manufacture insured breastfeeding pumps, and also increase their production capacity owing to augmented sales of these products,” says Arushi Thakur, Industry Manager, Consumer & Retail, Technavio Research.
Battery-powered breast pumps dominate the breastfeeding pumps market, occupying 56% of the overall market revenue. This research report estimates this segment to maintain its leadership until the end of 2019. The convenience offered by these pumps to the nursing mother is the key growth driver for this segment. These battery-powered breast pumps are the most preferred choice of working mothers and parents, especially while traveling.
The leading vendors in the global breastfeeding pumps market are Ameda, Lansinoh, Medela, NUK USA, and Pigeon. The market is highly fragmented with the presence of well-diversified international vendors. There is an intense competition between these companies, enabling constant growth and innovations. The report predicts the competitive environment in this market to intensify further with an increase in product/service extensions, innovations in technology, and mergers.
A more detailed analysis is available in the Technavio report, Global Breastfeeding Pumps Market 2015-2019.
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