This market research report includes a detailed segmentation of the children’s footwear market in China by types (casual shoes, sandals, athletic shoes, boots, leather shoes, and slippers) and by end user (boys and girls). The key vendors analyzed in this report 361 Degrees, ANTA Sports, Feike, Li Ning, Nike, and Xtep International.
Technavio has released its new market research report, children’s footwear market in China, which is expected to grow at a CAGR of around 12% between 2015 and 2019. The frequent need to replace footwear due to the change in foot size is driving the growth of this market. Many children suffer foot problems by their early teens, often associated with ill-fitting shoes. The increasing preference for American and European brands is expected to fuel the market growth during the forecast period. China imports around 50 million pairs per year from America and Europe. During 2011, Minnetonka, a Minnesota-based brand opened its first store in Beijing.
“The vendors are incorporating several technologies in the footwear of children, especially taking into account the convenience of parents. They are developing footwear equipped with smart chip so that parents can track their child’s location through a mobile app. Also, vendors are focusing on design and style of children’s footwear. The market is currently witnessing he demand for children’s leather footwear,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
Casual shoes dominate the market, accounting for 39% of the overall market share. However, athletic shoes are expected to be the fastest growing segment during the forecast period. The rising awareness about fitness is the primary driver for the growth of this segment. Also, the highest revenue generating segment in the market is the girl’s footwear, occupying 51% of the overall market’s revenue. The numerous styles, designs and colors available for girls are the key drivers for the growth of this segment in China.
The key vendors in the children’s footwear in China include 361 Degrees, ANTA Sports, Feike, Li Ning, Nike, and Xtep International. The market is mostly dominated by domestic players. The report predicts the competitive environment in this market to intensify further with an increase in product/service extensions. International players are expected to grow inorganically during the forecast period by acquiring regional or local players.
A more detailed analysis is available in the Technavio report, Children’s Footwear Market in China 2015-2019.
We can customize this reports by other regions and specific segments upon request.
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