London, 20 July 2015 – Technavio has published a new report on the beer market in Europe, which is expected to grow at a CAGR of almost 2% from 2015-2019.
About the Report
According to the new Technavio report, government campaigns against drinking and driving and binge drinking have resulted in decreased beer consumption, which has led to innovative production in the form of non-alcoholic beer.
“2013 witnessed increased growth in the European low- and non-alcoholic beer market, with Spain leading with 55% of Spanish beer buyers buying non-alcoholic beer,” says Faisal Ghaus, Vice President of Technavio.
The latest report by Technavio also discusses product improvement as a main driver for market growth. Brewers are continuously making advancements in technology to enhance consumers’ drinking experience and improve the status of the beer market in Europe.
“Heineken Ignite, the interactive beer bottles launched during Milan’s design week in 2013, are just one example of the kind of advancements we’re talking about when we discuss the beer market in Europe,” adds Ghaus.
Market Scope and Calculation of Market Size
The new Technavio report covers the present scenario and growth prospects of the beer market in Europe from 2015-2019. To calculate the market size, the report considers revenue generated from the sales of beer in both on-trade and off-trade channels.
Key Information Covered in the Report:
Key Vendors:
- Anheuser-Busch InBev
- Carlsberg Group
- Heineken NV
- SAB Miller PLC
Market Growth Drivers:
- Rise in Beer Consumer Base and Increase in Disposable Income
- For a full detailed list, view our report.
Market Challenges:
- Availability of Substitutes
- For a full detailed list, view our report.
Market Trends:
- Advancements in Technology
- For a full detailed list, view our report.
https://www.technavio.com/%3Cp%3E%3Cstrong%3E%3Ca%20href%3D%22http%3A//ww…
