TechNavio recognizes the following companies as the key players in Global Tampons Market: Energizer Holdings Inc., Johnson & Johnson, Kimberly-Clark Corp., and Procter & Gamble Co.
Commenting on the report, an analyst from TechNavio’s team said: “Emerging countries such as Brazil, Russia, India, and China offer incredible opportunities for vendors providing tampons. These countries have witnessed remarkable economic growth in recent years, which has led to a large section of the population in these countries progressing to the middle-class segment. The middle class can afford to spend on hygiene and sanitary products frequently. The rapid growth rate of tampon sales in many of these emerging markets has motivated vendors to develop better-quality tampons to serve the huge female population in these countries. Hence, the Tampons market in the APAC region is expected to witness the fastest growth rate when compared to the Tampons market in developed economies. Thus, the growing demand from emerging economies is a major trend that is expected to lead to the growth of the Global Tampons market during the forecast period.”
According to the report, one of the major drivers is the increased awareness among women about health and hygiene products. One of the primary reasons for the growing awareness among women is an increase in female employment, enabling them to search and educate themselves about better alternatives to sanitary napkins.
Further, the report states that one of the major challenges hindering the growth of the market is the increasing vendor competition. The Global Tampons market is a highly dynamic market with the presence of a number of large vendors. In addition, increasing controversies regarding the negative impacts on health attributed by the use of tampons is also influencing vendors to compete and develop better and more innovative products than their competitors.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-tampons-market-2014-2018
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/healthcare-chemicals-food-retail
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TechNavio Announces the Publication of its Research Report – Global Tampons Market 2014-2018
