TechNavio recognizes the following companies as the key players in the Global Predictive Analytics Market: IBM Corp., SAP AG, SAS Institute Inc., and TIBCO Software Inc.
Commenting on the report, an analyst from TechNavio’s team said: “The cloud is fast becoming an important option for purchasing and deploying the software. Enterprises are increasingly investing in cloud-based offerings for their operational systems. A cloud-based deployment allows the embedding of predictive analytics in the solution. The target systems can be custom or packaged solutions and can be delivered in the cloud or on-premises. Cloud-based deployment is also used to embed ‘customer churn’ predictions in cloud-customer relationship management. The solutions based on cloud-based predictive analytics are well established in customer relationship management, human resources, and marketing. In addition, cloud-based predictive analytics is also used in the decision-making process and is known as Decision as a Service. Furthermore, the cloud empowers enterprises to deliver elastic computing power for building predictive analytics models.”
According to the report, one of the major growth drivers in the market is the increasing need of enterprises to remain competitive in the market, which they achieve by implementing predictive analytics in their business processes.
Further, the report states that one of the major challenges is lack of awareness. It is often observed that enterprises are not aware of the potential benefits of implementing predictive analytics in their business processes.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-predictive-analytics-market-2014-…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global Predictive Analytics Market 2014-2018
