TechNavio recognizes the following companies as the key players in the Global Pay TV Market: Comcast Corp., DirecTV LLC, DISH Network Corp., Dish TV India Ltd., and Kabel Deutschland Holding AG.
Commenting on the report, an analyst from TechNavio’s team said: “Pick-and-pay services enable customers to select and pay for only those channels that they are interested in. This gives the customers freedom from adopting traditional bundled services offered by vendors in the Global Pay TV market. The vendors in this market are expected to adopt pick-and-pay strategy at a rapid pace. It would enable vendors to control the increasing churn rate of the subscribers as a result of increasing adoption of OTT services as an alternative to pay TV. However, criticisms have been made that the pick-and-pay strategy would increase the cost for the customers as this model could lead to the extinction of numerous channels. This is because content providers would be required to be more flexible in developing and delivering better content to the customers; and customers would prefer to choose content that is interesting to them. This would increase the cost for content providers, and therefore, customers would ultimately be burdened with the resulting high price. Therefore, the evolution of pick-and-pay services is a key trend that is expected to contribute to the growth of the market during the forecast period.”
According to the report, the Global Pay TV market has several drivers that are contributing to the growth of the market. One such driver is the high number of subscriptions in the APAC region. Furthermore, China and India stand in the number one and number two positions, respectively, in terms of pay TV subscriber base in this region. However, the penetration of pay TV is low in the APAC region, which means that there are substantial opportunities for pay TV vendors to operate and increase their market share in this region.
Further, the report states that despite the presence of several drivers, the growth of the Global Pay TV market is curtailed by some serious challenges. One such challenge hindering the growth of the market is the increasing competition among the pay TV segments. The Cable TV segment is the largest segment in the Global Pay TV market. However, this segment is witnessing a steady decline in its subscriber base. Cable TV operators are losing their subscriber base and revenue to satellite TV, IPTV, and OTT vendors. As all the above-mentioned segments are part of the Global Pay TV market, any growth in one segment will indirectly affect the growth of the other segments.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-pay-tv-market-2014-2018
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global Pay TV Market 2014- 2018
