TechNavio recognizes the following companies as the key players in Global Marketing Automation Software Market: IBM Corp., Oracle Corp., SAP AG, and SAS Institute Inc.
Commenting on the report, an analyst from TechNavio’s team said: “With the advent of cloud computing technology that offers huge space for data storage, access flexibility, and scalability, the demand for marketing automation software also increasing. Cloud-based marketing automation software is increasingly being developed and continuously used by various companies for carrying out marketing and sales activities effectively. The pay-per-use model makes cloud-based marketing automation software very flexible and provides cost-effective accessibility whereby the software can be accessed at any time and in any place by multiple users. This also reduces the burden on companies for huge investment in the purchase of the software, and enables organizations to scale their marketing automation modules much more easily. Hence, the Global Marketing Automation Software market is witnessing a trend whereby many vendors in the market have begun to offer their marketing automation software through the SaaS model to expand their services and enter new markets.”
According to the report, the growth of the Global Marketing Automation Software market is driven by many factors. One such driver is the increasing demand for predictive analytics. The effective deployment of marketing automation software enables enterprises to gain customer insights, allowing organizations to take strategic decisions about their businesses. It also extends customer visualization leading to assured, automatic, auditable, consistent, and high-quality communication associated with marketing processes.
Further, the report states that the difficulty in the right selection of vendors is one of the major challenges confronting the market. There are a number of service providers offering products with more or less the same features, making it very difficult for enterprises to select the right vendor as per their business requirements. The vendors should provide customized products and be able to validate the benefits of their solutions and increase their flexibility to function across various departments, such as marketing, sales, and customer services.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-marketing-automation-software-mar…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report – Global Marketing Automation Software Market 2014-2018
