TechNavio recognizes the following companies as the key players in Global Energy Drink Market: Red Bull GmbH, Monster Beverage Corp., Rockstar Inc., and PepsiCo Inc.
Commenting on the report, an analyst from TechNavio’s team said: “The Global Energy Drink market is witnessing an increase in the launch of energy drinks with natural ingredients. For instance, Scheckter’s Organic Energy is a 100 percent organic energy drink. It contains organic Brazilian guarana, organic raw Brazilian coffee seed, ginkgo biloba, organic pomegranate juice, organic ginseng, organic elderberry, organic lemon juice, organic raw Fairtrade sugar, and natural spring water. Several vendors in the market are innovating with unique ingredients and are introducing numerous assortments of natural energy drinks. Hence, the introduction of natural ingredient-based energy drinks is expected to have a positive impact on the growth of the market during the forecast period. Therefore, the increase in the use of natural ingredients in energy drinks is a major trend that is expected to lead to the growth of the Global Energy Drink market during the forecast period.”
According to the report, one of the drivers in the market is the increasing brand awareness among consumers. The vendors in this market are increasingly focusing on launching innovative marketing campaigns to increase awareness about their brands among consumers. They use innovative marketing strategies to portray the perceived benefits of their products to consumers, thereby influencing their purchase decision.
Further, the report states that one of the challenges is the hindering the growth of the market is the stringent government regulations. Recently, several brands of energy drinks were banned by the several regional governments regions such as the Americas and Europe because of their harmful effects on health that could even cause the death of consumers. Hence, the government regulations regarding the security of consumers’ health are increasingly becoming stringent.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-energy-drink-market-2014-2018
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/healthcare-chemicals-food-retail
Follow us on Twitter @ Technavio
TechNavio Announces the Publication of its Research Report – Global Energy Drink Market 2014-2018
