TechNavio recognizes the following companies as the key players in the Global Electrophotographic Printing Market: Canon Inc., Eastman Kodak Co., Hewlett-Packard Co., Konica Minolta Inc., and Xerox Corp.
Commenting on the report, an analyst from TechNavio’s team said: “Companies are increasingly finding it difficult to retain existing customers, attract new ones, and gain customer loyalty. This is compelling brand managers to increase their organizational spending on marketing activities, and more precisely, on the packaging of their products. An innovative label enhances brand appeal and enables companies to gain a competitive edge over their competitors. A good label also has the potential to attract the attention of customers. The Global Electrophotographic Printing market is witnessing an increase in spending in the Label Printing segment, whereby the customers in this segment are increasingly making higher investments in labeling products to enhance their brand image. Therefore, the need for innovative labeling and better graphics is driving the Label Printing segment of the Global Electrophotographic Printing market. Hence, the increasing application of electrophotographic printing to print labels is another trend which is expected to lead the growth of the Global Electrophotographic Printing market during the forecast period.”
According to the report, the Global Electrophotographic Printing market has several drivers that are contributing to the growth of the market. One such driver is the growth in digital printing. The increasing adoption of digital printing has adversely affected the traditional printing process. In addition, the market has witnessed advancements in hybrid printing technology, which includes both digital and conventional printing processes, due to the increasing adoption of digital printing. Digital printing is forecast to grow at a rapid rate during the forecast period, leading to its increasing percentage share in the Global Print market.
Further, the report states that despite the presence of several drivers the growth of the Global Electrophotographic Printing market is curtailed by various challenges. One such challenge hindering the growth of the market is the negative impact of the ongoing global recession, which had a major impact on the Commercial Printing segment of the market. Lehman Brothers Inc. declared bankruptcy in 2008, and this had a major impact on the Commercial Printing segment. As it was the major financial provider to the Commercial Printing segment, its bankruptcy reduced the year-on-year shipment of electrophotographic printers, which affected the growth of the Global Electrophotographic Printing market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-electrophotographic-printing-mark…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report – Global Electrophotographic Printing Market 2014-2018
