TechNavio recognizes the following companies as the key players in the Global Augmented Reality Market: Layar B.V., Metaio GmbH, Total Immersion, and Wikitude GmbH.
Commenting on the report, an analyst from TechNavio’s team said: “The Global Telecommunication market is continuously upgrading the technology and protocols used for communication. While developed countries are switching from 3G to 4G networks, developing countries are switching from 2G to 3G networks. Such instances indicate the upgrading of the global telecommunication network, enabling vendors in the online software and application space to connect strongly with their target customers. Moreover, the introduction of customer-friendly mobile internet packages is further driving the demand for mobile internet applications such as augmented reality applications. Therefore, the rapid development of network infrastructure is a major trend that is expected to propel the growth of the Global Augmented Reality market.”
According to the report, one of the major drivers in this market is the increasing number of applications for augmented reality. Augmented reality is used in many sectors such as Defense, Education, Consumer Electronics, Industrial, and Healthcare. The increasing number of applications is expected to propel the growth of the Global Augmented Reality market during the forecast period.
Further, the report states that one of the key challenges in the market is the high cost of augmented reality products. Besides smartphones and tablets, other augmented reality devices such as HMDs and HUDs are very expensive. The high cost of these devices has led to low adoption in some of the high growth sectors such as Automotive and Consumer Electronics. Therefore, the high costs of such products pose a serious challenge to the growth of the Global Augmented Reality market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-augmented-reality-market-2014-2018
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global Augmented Reality Market 2014-2018
