TechNavio recognizes the following companies as the key players in Global 3DTV Market: LG Electronics Inc., Panasonic Corp., Samsung Electronics Co. Ltd., and Sony Corp.
Commenting on the report, an analyst from TechNavio’s team said: “The growing popularity of 3D TV has encouraged advertising agencies to display their advertisements on 3D TV through which they are able to do in a better and more visually appealing way. With the help of 3D TVs, the advertisers can grab the attention of viewers by posting attractive advertisements such as multi-screen and interactive advertisements. Moreover, advertisements on 3D TV tend to benefit the advertisers by increasing their customer base because of the improved visual quality of images. Thus, 3D TVs are emerging as an important medium for advertisers to reach out to the target audience. In recent years, advertisers, broadcasters, content owners, and brands have stepped into the converged advertising space by adopting 3D TV and multi-screen advertising strategy. This trend is expected to drive the market growth during the forecast period.”
According to the report, one of the main drivers in the market is the increasing popularity of 3D programming, on-demand content and 3D channels, especially in developing countries such as China, India, Latin America.
Further, the report states that one of the main challenges hindering the growth of this market is the lack of standardized rules and regulations in the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-3dtv-market-2014-2018
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report – Global 3DTV Market 2014-2018
