TechNavio recognizes the following companies as the key players in the Organic Food Market in the US: Amy’s Kitchen, The Hain Celestial, Nature’s Path Foods Inc. and Organic Valley Family of Farms.
Commenting on the report, an analyst from TechNavio’s team said: “Private label products are products manufactured and sold by retailers. Private label brands of organic food are becoming prominent in the US because these products are priced lower than branded organic food products because of their operational efficiency. In the US, store brand sales have outpaced sales of food manufacturers’ brands, generating gross margins of more than 35 percent especially in food categories such as dairy products. Thus, because of the increase in private label brands of organic foods, there has been an increase in the sales and consumption of organic food. Also, many large retailers such as Wal-Mart, Tesco, and Safeway have entered in this market to target the health food and organics shopper with their special organic food products. Thus, the availability of private label brands is a new trend that is expected to drive the growth of the Organic Food market in the US during the forecast period.”
According to the report, one of the main drivers in this market is the growing health concerns as well as awareness among the US consumers. This is attributed mainly to the proliferation of information that has led to the increased awareness among consumers about the benefits provided by organic food over conventional food.
Further, the report states that one of the main challenges in this market is the high cost of organic food, which makes them unaffordable for many US consumers. Further, the US economy is still recovering from the 2008-2009 recession and high prices of organic food products restrict consumers from buying them.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Danone, Dean Foods, General Mills Inc., Kraft Foods, Nature’s Path Foods, Newman’s Own, and Starbucks.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/organic-food-market-us-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/others
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TechNavio Announces the Publication of its Research Report -Organic Food Market in the US 2012-2016
