TechNavio recognizes the following companies as the key players in the Mobile Value Added Services Market in India: CanvasM Technology Ltd., Comviva Technology Ltd. (Mahindra Comviva), Hungama Digital Media Entertainment Pvt. Ltd., IMImobile Pvt. Ltd., One97 Communications Ltd., and OnMobile Global Ltd.
Commenting on the report, an analyst from TechNavio’s team said: “In recent years, the Mobile VAS market in India has witnessed significant growth due to increasing funding for mobile governance applications from the Government of India. The Government of India’s National Telecom Policy coined in 2011-2012 aims to utilize the massive reach of mobile phones and harness the potential of mobile applications to enable easy and round-the-clock access to public services, mostly in the rural areas. Hence, the Government of India has set up a new fund to offer financial support to mobile start-ups that are focusing on developing m-governance applications. This initiative was announced in the Union Budget for 2013-14. However, the size of the fund and the average money provided to every start-up has not been disclosed by the IT Department, which is handling this initiative. The government is planning to offer m-governance services to more than 700 Aadhaar card holders by the end of 2014.”
According to the report, one of the main drivers in this market is the increasing adoption of smartphones and tablets. The smartphone penetration in India currently stands at less than 10 percent and the adoption of smartphones is expected to grow at a CAGR of 62.9 percent during the forecast period. In addition, the Tablets market in India has witnessed significant growth over the past few years. The increasing adoption of smartphones and tablets is enhancing the demand for and use of mobile VAS.
Further, the report states that one of the major challenges in this market is the lack of awareness among individual users. Individual users account for a major share of the Mobile VAS market in India. However, the lack of awareness about several useful mobile VAS and their features among these users is a major challenge for the market vendors. Most users only use their mobile devices for voice services because they are unaware of the functionality of the mobile devices.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/mobile-value-added-services-market-india…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/telecom-and-networking
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TechNavio Announces the Publication of its Research Report -Mobile Value Added Services Market in India 2014-2018
