TechNavio today launched its report, Mobile Commerce Market in India 2012-2016, based on an in-depth analysis exclusively focusing on India. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Telecom team said: ”The Mobile Commerce market in India is witnessing increasing collaboration between service providers and banks. Most of the mobile service operators are having tie-ups with leading banking service providers to provide mobile payment facilities. For instance, Bharti Airtel and Axis Bank have a partnership for providing banking services through the Airtel Money platform. Similarly, Vodafone India has signed agreements with ICICI bank to launch mobile payment services. Such collaborations and partnerships are expected to grow and will support the market to grow.”
According to the report, using mobile payment systems, consumers can make payments without being bound by time and location constraints. With the help of mobile broadband and Near Field Communication (NFC) or radio-frequency identifiers (RFID)-enabled mobile devices, payments can be made directly using a smartphone or indirectly through a credit or debit card. This has made the payment procedure easier and more convenient for end-users. Mobile commerce also simplifies banking services and enables the provision of banking services in rural areas at minimal cost.
Further, the report reveals that one of the major challenges is the concern among end-users about data security.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/mobile-commerce-market-india-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Telecom market research, please visit https://www.technavio.com/telecom
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TechNavio Announces the Publication of its Research Report – Mobile Commerce Market in India 2012-2016
