TechNavio recognizes the following companies as the key players in the Location-based Service (LBS) Market in China: AutoNavi Holdings Ltd., NavInfo Co. Ltd., Digu.com, Jiepang API, Qieke.com, and Kaikai.com
Commenting on the report, an analyst from TechNavio’s team said: “The increasing popularity of triple-play services is an emerging trend in the LBS market in China. China rolled out its national triple network project in 2010 and is expected to complete the project by 2015. With the increasing adoption of GPS-enabled smartphones and mobile broadband services, mobile LBS is fast gaining popularity in China. For instance, enterprises are increasingly adopting location-based advertising services to attract customers. Using LBS-enabled smartphones, customers can view advertisements specific to their current location provided by these enterprises. Further, with the emergence of LBS, social networking, and online mapping service providers are finding newer and better opportunities. For instance, the mobile internet service providers in China are using LBS to make mobile social networking and blogging more attractive to its consumers.”
According to the report, as a result of the declining revenue from voice services, telecom service providers are increasingly focusing on value-added services such as LBS to attract customers. LBSs were launched by China Telecom in 2002, followed by China Unicom in 2003. However, the service has gained momentum in recent years because several enterprises are entering into partnerships with Chinese telecom operators for using LBS-based advertisements. This in turn helps service providers to increase their revenue from data services. For instance, to promote Christmas offers, KFC tied up with Starbucks and China Telecom to reach out to its potential customers in Shanghai. Thus, the increasing focus of mobile service providers on value-added services, especially LBS, is driving the growth of the LBS market in China.
Further, the report states that one of the major challenges in this market is the increasing concerns over privacy of LBS users. End-users are concerned about the privacy about disclosure, consent, and security of personal data for accessing LBS services. The extraction of contextual information relating to end-users using advanced mobile applications is one of the major concerns among end-users in the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/location-based-service-lbs-market-china-…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/telecom-and-networking
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TechNavio Announces the Publication of its Research Report -Location-based Service (LBS) Market in China 2012-2016
