TechNavio today launched its report, Interactive Mobile and Social Media Marketing Spend in the US 2012-2016, based on an in-depth analysis focusing exclusively on the US. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”One of the major trends in this market is the demand for games marketing. Games offer ease of market segmentation and targeting potential customers at a cost which is very low when compared to traditional marketing solutions. Thus, due to the presence of several positive trends the future of Interactive Mobile and Social Media Marketing Spend in the US looks promising.”
According to the report, one of the major drivers is the increased penetration of smartphones and tablets. The increased penetration of technologically advanced smartphones has helped interactive mobile marketing solution providers improve the deployment of mobile display and search-related marketing efforts. This has in turn provided end-users with ease of segmenting and targeting only potential customers.
Further, the report reveals that the lack of proper marketing strategy constitutes one of the major challenges in this market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/interactive-mobile-and-social-media-mar…
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – Interactive Mobile and Social Media Marketing Spend in the US 2012-2016
