TechNavio recognizes the following companies as the key players in the Global Web Content Management Systems Market: Autonomy Corp. plc, OpenText Corp., Oracle Corp., and SDL plc.
Commenting on the report, an analyst from TechNavio’s team said: “The emergence of SaaS-based WCM solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructures. However, many such organizations are still analyzing the feasibility and relevance of such cloud computing solutions in their IT operations. The SaaS-based model for WCM offers a pay-per-use model, along with a one-time set up fee for the software, maintenance, upgradation, and lifetime support. Hence, the Global WCM Systems market is witnessing a trend where many vendors in the market have begun to offer their solutions through the SaaS-based model to expand their services and enter into the new markets. In addition, web-based solutions are becoming increasingly popular, as they enable businesses to securely store, access, and maintain digital records more easily. This is leading to an increased adoption of SaaS-based WCM.”
According to the report, one of the major drivers in the market is the effective customer experience management. WCM systems provide the opportunity to store and publish content, and maintain a collaborative environment. Customers read the content published on the websites of organizations to get the latest technology updates. Hence, WCM systems offer a user-friendly experience to customers by pushing targeted content, including email management and campaign management.
Further, the report states that one such challenge is the lack of control of edited content that gets published on the web. Thus, organizations that make use of WCM systems should employ a competent editor that will be able to edit out inappropriate content and set a consistent tone throughout the site. Poorly designed WCM systems can disappoint users with poor accessibility and usability.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are IBM Corp., EMC Corp., Microsoft Corp., Adobe Systems Inc., Ektron Inc., Sitecore Inc., and Percussion Software Inc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-web-content-management-systems-m…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global Web Content Management Systems Market 2012-2016
