TechNavio today launched its report, Global Virtual Events Market 2012-2016, based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”The increased penetration of technologically advanced smartphones has helped virtual events platform providers to improve the adoption of virtual events. There is an emergence in the use of mobile devices in order to increase interaction with end-users. Mobile apps are being developed that can provide real-time information about virtual events. Such apps will enable event participation for visitors even if they do not have a computer in their vicinity. In addition, these mobile apps will provide an instant chat option to link exhibitors directly to visitors. Furthermore, by using these apps, organizers will have access to the real-time behavior of the visitors at the event. Using this feature, organizers will be able to determine the likes and dislikes of visitors through their mobile usage.”
According to the report, one of the major drivers is the demand for high attendance in events. The advancements in technology and the internet are helping organizations to improve attendance at their conferences, tradeshows, and meetings through offering these events as virtual events. Virtual events provide ease of participation to users, which is why most organizations are adopting virtual events to increase the number of visitors.
Further, the report reveals that lack of proper marketing objectives constitutes one of the major challenges in this market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-virtual-events-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – Global Virtual Events Market 2012-2016
